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How to prepare for Valentine's Day 2025
Retail tactics to drive sales.

How to make the most of back-to-school shopping

It’s a new school year – and a fresh chance to engage customers and drive sales

How to maximise sales this Afterpay Day

Tips and tactics to drive meaningful results this Afterpay Day

Small Business Guides

In-depth tools & tips to help you grow your business.

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Meet Gen Z & Millennials

Learn more about this important consumer.

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SEO Tips

Improve your SEO ranking and drive sales.

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Social Media Tips

Supercharge your sales with social media.

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Make it your way

Meet the entrepreneurs building businesses their way, with Afterpay.

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Make it meaningful.

Natalie Fitch never set out to start a business. But today she oversees a successful - and sustainable - jewellery brand.

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Make it meaningful.

Make it empowering.

Make it accessible.

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My first year in business: Ginger & Smart

My first year in business: Pete Winkle

My first year in business: Richard Kuipers

My first year in business: Ginger & Smart

Genevieve and Alex Smart of fashion brand Ginger & Smart relive their early years, and reflect on how they built their business.