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<p>Offering Afterpay in Australia drove substantial revenue growth for the global jewellery brand</p>

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<p>When <a href="https://mejuri.com/us/en/" rel="noopener noreferrer" target="_blank">Mejuri</a> migrated to a new e-commerce platform in 2024, the jewellery brand saw an opportunity to elevate more than just its digital infrastructure.</p><p>Looking to elevate the customer experience, Mejuri focused on expanding payment options.</p><p>“Our job is to meet customers where they are when they’re shopping,” says Rohit Nathany, Chief Digital Officer at Mejuri, which creates high-quality fine jewellery and has more than 50 stores worldwide.</p><p>“We knew Buy Now Pay Later was becoming a major part of the commerce landscape."</p>

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<p>“We knew Buy Now, Pay Later was becoming a major part of the commerce landscape.”</p>

<p>With millions of customers worldwide and a strong customer base in both the US and Australia – two of Mejuri’s key markets – Cash App Afterpay emerged as the perfect fit. “It was a natural choice,” he says. “Customers want it.”</p><p>Less than a year after launch, Afterpay has already helped drive millions of dollars in global revenue for Mejuri, while also increasing average basket size.</p><h2>A raft of commercial benefits</h2><p>“Across all markets, average order value with Afterpay is higher. We also know the repurchase rate is higher,” says Nathany. “We know it adds a lot of value.”</p><p>In Australia, when customers pay with Afterpay, basket size increases by 75 per cent.&nbsp;</p><p>Nathany says that Afterpay has been especially important in supporting Mejuri’s expansion in Australia. “We did some research and we knew that Afterpay is big in Australia. We wanted to make sure we were offering the most popular Buy Now Pay Later platform. If I’m in Australia, I’m going to lead with Afterpay.”</p>

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<h2>Engaging new audiences</h2><p>Beyond the uplift in sales, one of the most compelling advantages of Afterpay is its ability to engage new audiences.</p><p>The majority of&nbsp; Afterpay customers are Gen Z or Millennial<sup style="vertical-align: super; font-size: smaller;">1 </sup>– giving brands like Mejuri a direct line to the next-generation shoppers.</p><p>“When I learned there’s this separate customer audience that we can attract with Afterpay, that’s when it got really interesting,” says Nathany. “I hadn’t thought about it that way.</p><p>Studies show that younger shoppers are increasingly shifting away from credit cards and gravitating towards payment methods such as Afterpay, with nearly 60 percent of Gen Z consumers abandoning their credit card in favour of other payment methods<sup style="vertical-align: super; font-size: smaller;">2</sup>.</p>

<h2>A seamless integration and partnership</h2><p>Despite the scale and complexity of Mejuri’s global business, integrating Afterpay was seamless.</p><p>“From an integration perspective, it was [essentially] pressing a button,” says Nathany, who adds that Mejuri’s e-commerce platform is built on <a href="https://www.afterpay.com/en-US/for-retailers/shopify" rel="noopener noreferrer" target="_blank">Shopify</a>, and Afterpay’s native integration made set-up quick and simple.</p><h2>A superior in-store customer experience</h2><p>As a direct-to-consumer brand with dozens of physical stores, in-store usability was essential.&nbsp;</p><p>“Afterpay has a stronger retail store user experience than other solutions on the market,” says Nathany.</p><p>This is thanks to the Afterpay Card, a digital card that’s stored in digital wallets, which allows shoppers to easily tap and pay as they would with any other payment method.</p><p>“That is such an advantage from a consumer perspective.”</p><h2>More payment options, more customers</h2><p>Just as most retailers offer their customers a variety of credit card options at checkout, Mejuri provides multiple BNPL payment methods. This approach, says Nathany, allows the brand to reach customers where they are – offering their preferred way to pay and ultimately driving more sales.&nbsp;</p><p>For brands, choosing the right mix of BNPL providers can be a strategic decision – especially when expanding globally. Afterpay, for example, has a particularly strong customer base in North America and Australia, making it a natural choice for brands looking to grow in those markets.</p><p>“What happened, after we launched with Afterpay, was that the Buy Now Pay Later revenue just got split between the two [BNPL payment methods]. Over time, Buy Now, Pay Later revenue has grown as well.”</p><h2>The bottom line</h2><p>Overall, Nathany says that offering Afterpay made business sense. Would he recommend it to other brands?</p><p>“I would say, ‘Just do it’. At the end of the day, it’s about what customers care about. Afterpay is one of the popular payment methods. It just doesn’t make sense not to do it.”</p><p><br></p><p><em>Sources: 1: Afterpay, Internal Customer Data; 2: </em><a href="https://investors.block.xyz/investor-news/news-details/2025/Cash-App-Afterpay-Reveals-That-Credit-Card-Ick-is-Real-with-Nearly-Two-Thirds-of-Gen-Z-Ditching-Credit-Cards-for-Smarter-Spending/default.aspx" rel="noopener noreferrer" target="_blank"><em>Why Credit Cards Give Gen Z The Ic</em></a><em>k</em></p>

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<p><em>All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.</em></p>

Offering Afterpay in Australia drove substantial revenue growth for the global jewellery brand. 

Discover how Mejuri boosted average order value and attracted Gen Z and Millennial shoppers with Afterpay’s seamless BNPL integration

How Afterpay increases Mejuri’s basket size by 75% 

How Afterpay boosts basket size by 75% at Mejuri

Mejuri case study AU

<p>Offering Afterpay means a better customer experience and bigger basket sizes for bedding retailer Manchester Collection.</p>

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<p>It was during the pandemic that bedding and home decor retailer <a href="https://www.manchestercollection.com.au/" rel="noopener noreferrer" target="_blank">Manchester Collection</a> suddenly started to see huge increases in online traffic.</p><p>Soon, the brand that was once Melbourne-centric was reaching homes all around Australia. And with more customers coming in than ever before, it was time to look at more payment options, including Buy Now Pay Later.</p><p>“We knew that people were looking for flexibility with payments, and Afterpay fit that bill,” says Manchester Collection senior manager Cengiz Sabedinovski.</p><p>Since then the company has continued to expand, with Afterpay helping to fuel that growth. Today, one in five Manchester Collection customers pays with Afterpay.</p>

<h2>About Manchester Collection</h2><p>Since launching in 1993, Manchester Collection has grown to encompass seven bricks-and-mortar stores as well as a thriving online store. The business, which specialises in bedding and home decor, offers a unique range of well-known brands imported directly from European factories.</p><p>“We look at the niches that other, larger retailers are neglecting and focus on those — similar to fast fashion but in terms of the bedding,” says Sabedinovski.&nbsp;</p><h2>One in five customers pays with Afterpay</h2><p>From the moment that Manchester Collection introduced Afterpay it was popular with customers, says Sabedinovski, who adds that the business saw an immediate lift in sales when Afterpay was live in-store and online.</p>

<p>Today, one in five customers pays with Afterpay. “More and more customers these days are used to paying with Afterpay, and [they] prefer it because there's no cost to them,” says Sabedinovski.</p><h2>Afterpay enables customers to revamp their interiors</h2><p>Manchester Collection customers tend to be style-conscious consumers searching for trending colours and textures to update their bedrooms.</p><p>“We're finding that people are more budget-conscious right now and want to change a room by focusing on the accessories and the bedding,” says Sabedinovski.</p><p>Afterpay enables customers to purchase enough products to update their overall look, instead of revamping their interiors in stages.</p>

<h2>Afterpay increases cart size by 10 per cent&nbsp;</h2><p>As a result, Sabedinovski says that Afterpay customers spend 10 per cent more, on average, than shoppers paying with other methods.&nbsp;</p><p>“With Afterpay, the cart sizes tend to be a lot larger,” says Sabedinovski. “Instead of buying one item, customers will order the whole look.”</p><h2>Setting up Afterpay was easy with Neto by Maropost</h2><p>Getting set up with Afterpay was easy for Manchester Collection as the retailer’s website was built with Maropost, which integrates with a range of plug-ins and payment options, including Afterpay.&nbsp;</p><p>“The integration is really superior with Maropost,” says Sabedinovski. “Ultimately, Afterpay needs to work with what you've got, so you don't have to change the whole system around. For us, it was a seamless transition.”</p><h2>Afterpay reduces customer stress</h2><p>As the retail and economic landscape continues to change, Sabedinovski is mindful of ensuring that the shopping experience is one that’s simple, rewarding and wallet-friendly for their customers.</p><p>“There’s pressure from a lot of external factors at the moment, so with Afterpay we can promote the idea that you don't have to stress as much,” says Sabedinovski.&nbsp;</p><p>Plus, he adds, customers increasingly assume that Afterpay will be available, saying:&nbsp;“More and more there’s an expectation that it’s offered, and if you don't have Afterpay you're going to be losing customers.”</p>

<p><em>All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.</em></p><p><em>All statistics provided by Manchester Collection. Late fees, eligibility criteria and T&amp;Cs apply. Afterpay Australia Pty Ltd Australian Credit Licence 527911.</em></p>

How Afterpay helps bedding retailer Manchester Collection grow

Learn how Afterpay helps improve customer experience and drive bigger basket sizes at bedding retailer Manchester Collection

How Afterpay helps Manchester Collection improve customer experience

“Afterpay helps customers update their interiors without stress”

manchester collection

<p>Car Mods Australia partnered with Afterpay to improve their customer experience. But the automotive parts retailer soon discovered Afterpay drove business benefits, too.</p>

<p><a href="https://www.carmodsaustralia.com.au/" rel="noopener noreferrer" target="_blank">Car Mods Australia</a>’s customers include everyone from P-platers who’ve just purchased their first car to professional racing car drivers. But regardless of why they shop with Car Mods Australia, these customers are&nbsp;all looking for the same thing: high-quality automotive products at a reasonable price.</p><p>That’s why so many car enthusiasts come to Car Mods Australia, which launched in 2009 with a mission to offer performance automotive parts without the high mark-ups typically applied by other retailers.&nbsp;</p>

<p>Offering Afterpay helps make Car Mod Australia’s parts even more accessible to motoring enthusiasts by enabling them to purchase the part they want, and pay it off in four instalments.</p><p>“We were one of the very first automotive industry retailers to offer Afterpay,” says Car Mods Australia’s marketing manager Ben Holdaway. “We jumped on it because we thought the car enthusiast should have access to top-quality parts, which are obviously generally quite expensive, and we didn't want them to be held back by that initial cost.”</p><p>Not only has Afterpay helped customers access car parts, but it’s helped grow Car Mods Australia’s business, too, by increasing sales, driving up basket size by 70 per cent and helping the brand reach new customers, including a new generation of car enthusiasts.</p>

<h2>About Car Mods Australia</h2><p>When Car Mods Australia launched in 2009, there were just one or two Australian operators offering performance car parts.</p><p>“The mark-ups on the products were just ridiculous compared to [the actual cost] of getting them into the country,” says Holdaway. “There was a hole in the market for importing the best brands at fair retail and we’ve carried that through.”</p><p>Fast forward a decade and that commitment to value has seen Car Mods Australia become a leader in the performance automotive industry within Australia. Today the business employs 40 staff and offers more than 400,000 SKUs from 500 international brands.</p>

<h2>Afterpay increases sales by 20 per cent</h2><p>From the moment that Car Mods Australia activated Afterpay – via a simple plug-in on its Neto by Maropost e-commerce platform – it’s been popular with customers.</p><p>“The day we turned it on, pretty much right away, we saw a 20 per cent increase in revenue, and that 20 per cent has continued every day since,” says Holdaway.</p><p>In 2024, he adds, 20 per cent of all revenue was driven through Afterpay as the payment method.</p><p>“[Afterpay] has definitely opened us up to new customers [who are] putting more items in the cart,” says Holdaway, who explains that it’s simple for customers to pay with Afterpay. “It's a single click on the checkout page. Just click Afterpay, and it's as easy as that."&nbsp;</p>

<h2>Afterpay increases basket sizes by 70 per cent</h2><p>Afterpay hasn’t simply helped increase total revenue and attracted new customers; it’s increased basket size, too. Holdaway says that customers who purchase with Afterpay spend 70 per cent more on average.</p><p>“We know that customers are using Afterpay for mid-to-high-range products,” he says.</p><h2>Afterpay is easy to set up with Maropost&nbsp;</h2><p>As a fast-growing business, Car Mods Australia decided to build their website using software company Maropost, which offers a suite of features that suit automotive businesses and could scale as the business grew.</p><p>Holdaway says that activating Afterpay on Maropost’s platform was simple.&nbsp;&nbsp;</p><p>“It’s actually quite easy to set up Afterpay,” he comments. “We just linked it within our Maropost account. Maropost offers lots of plug-ins and options to link with different gateways, so it was as simple as just linking our account.”</p>

<h2>Afterpay provides ongoing support</h2><p>Holdaway says that as well as the business growth benefits, Afterpay also provides excellent customer support. He adds, “We get support whenever we need it. I can email someone or phone someone and I get a response that day. Afterpay also informs me about marketing strategies and they also hold Afterpay Day twice a year.”</p><p>Holdaway says that this collaborative approach and commitment to customer service is important to Car Mods Australia, which is staffed by a team of dedicated motoring enthusiasts who are all involved in a range of motorsports initiatives and competitions outside of work.</p><p>Holdaway says he would ‘definitely’ recommend Afterpay to other businesses. He explains, “There has not been one downside to having Afterpay. It has really been beneficial to our business.”</p>

<p><em>All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.</em></p><p><em>﻿All statistics provided by Car Mods Australia. Late fees, eligibility criteria and T&amp;Cs apply. Afterpay Australia Pty Ltd Australian Credit Licence 527911</em></p>

How Afterpay helps Car Mods Australia grow

Learn how Afterpay increases sales at automotive parts retailer Car Mods Australia, while also providing ongoing support.

How Afterpay increases basket size for Car Mods Australia

"Afterpay customers spend 70% more on average"

Car Mods Australia

<p>Cookware brand Crumble enabled Afterpay at launch and hasn’t looked back.</p>

<p>When Kelvin Chan launched cookware brand <a href="https://crumble.co/" rel="noopener noreferrer" target="_blank">Crumble</a> in 2021, he was determined to offer Afterpay from the get-go. “We felt it was important to give our customers the freedom to use whatever payments they wanted.”</p><p>Just four years later, that decision has proved to be the right one, with Afterpay customers spending millions of dollars on the brand’s pots, pans, utensils and cookware.</p><p>Today, at least one in eight Crumble customers pays with Afterpay. Not only that, Afterpay increases conversion rates and boosts basket size by eight per cent.</p>

<p>“[Having Afterpay] is as important as having a good e-commerce platform,” says Chan.</p><h2>About Crumble</h2><p>Crumble may only have launched in 2021, but it’s grown fast. Today, the homeware brand has more than 240 skews and has already struck a chord with design-loving Millennials.</p><p>“Our customers love cooking and they love nice cookware to put on the stovetop,” says Chan, who launched the business with his wife Chloe Qu.</p>

<h2>Afterpay makes Crumble products more accessible</h2><p>Crumble’s cookware is designed to last. As a result, many of the brand’s cast-iron pots and pans retail for several hundred dollars.</p><p>Chan says that Afterpay makes these purchases more attainable. “Afterpay helps customers [manage their spending], which makes it easier for customers to purchase.”</p><p>Today, around one in eight Crumble customers pays with Afterpay – a figure that rises to one in six for bundles and Crumble’s more high-end products</p>

<h2>Afterpay increases average order value and conversions</h2><p>Chan says that customers who pay with Afterpay spend eight per cent more, on average, than other customers.</p><p>However, that’s not the biggest benefit that Afterpay delivers. “It increases conversions,” says Chan, who recently A/B tested Afterpay’s “price product breakdown” feature, which shows customers a breakdown of how much they’ll pay in instalments if they purchase with Afterpay.</p><p>“We discovered that, after displaying Afterpay and not displaying Afterpay, there was a seven per cent increase in conversion when we did,” says Chan. “Giving customers more options to pay increases conversion rates, so that’s where Afterpay benefits us most at the moment.”</p>

<p>"Giving customers more options to pay increases conversion rates."</p>

<h2>Afterpay is easy for customers and for brands</h2><p>Crumble is built on Shopify, and Chan describes the set-up process as “tremendously easy”. Even today, he says that communication with Afterpay is “transparent and easy”.</p><p>He adds that Afterpay is just as straightforward for customers. “It’s just easy. At checkout you just enter your PIN code, and there you go. So, I think the ease of payment has really helped too.”</p><h2>Afterpay gives customers confidence</h2><p>When Crumble first launched, the business faced a challenge shared by many start-ups: as a brand it was virtually unknown, and it needed to instill confidence among consumers to persuade them to purchase.</p><p>Afterpay played a vital role in this, says Chan. “One of the reasons we launched with Afterpay from the get-go was that we knew that Afterpay has such a strong brand presence,” says Chan.</p><p>He believes that featuring Afterpay on Crumble’s website helped reinforce trust in the brand.</p><p>“Afterpay is a must for any business,” he adds.&nbsp;</p>

<p><em>All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.</em></p><p><em>Source: All data referenced throughout this case study has come directly from Crumble.</em></p>

Discover how Afterpay makes Crumble products more accessible, increases average order value and gives customers confidence.

How Afterpay increases conversion rates for cookware brand Crumble

"Afterpay increases our conversion rates"

crumble cookware

<p>Factory Buys has offered Afterpay for eight years, which has helped it attract new customers and increase basket size by 15 per cent.</p>

<p>Every day, <a href="https://www.factorybuys.com.au/" rel="noopener noreferrer" target="_blank">Factory Buys</a> delivers hundreds of orders to customers across Australia — from outdoor furniture and mattresses to toys and more. But no matter what’s in the box, every delivery comes with one shared promise: exceptional customer service.</p><p>“We aim to over-deliver when it comes to customer care,” says Factory Buys CEO Kate Gaske. “In a highly competitive market, our point of difference is the human touch. It’s something we’re genuinely committed to.”&nbsp;</p><p>It’s this dedication to customer service that made offering Afterpay a natural choice for Factory Buys. “[Afterpay] is just a fabulous offering for customers,” says Gaske. “Afterpay allows them to pay for their purchases in four instalments and manage their spending.”</p><p>Today, Afterpay transactions make up a “significant” portion of all Factory Buys orders. Not only that, Afterpay helped Factory Buys increase its average order value by 15 per cent and attract new customers and more sales through events like Afterpay Day.</p><h2>About Factory Buys</h2><p>Factory Buys launched in 2017 and today offers an extensive range of products — from outdoor furniture and homewares to camping gear and pet supplies. With stock held in warehouses across Australia, orders can be delivered to customers nationwide within days. And because the business operates without physical showrooms, Factory Buys can keep prices competitive.</p><p>“We offer great, quality furniture, mattresses and homewares at a significantly lower price than other retailers,” says Gaske. “And we deliver it really fast all across the country.”</p><h2>Afterpay enables customers to purchase home essentials</h2><p>Many of Factory Buys’ products, such as mattresses or couches, are essential purchases.</p><p>Afterpay enables customers to purchase these items when they want them, while paying for them over time. “Take mattresses,” says Gaske. “If you’re moving home, upgrading children’s bedrooms or having guests for Christmas, you want extra mattresses quickly.”</p><h2>Afterpay drives up basket size&nbsp;</h2><p>“While [our products] don’t sit at a high price point within our market, customers still spend $300 or $400. Afterpay enables customers to pay for products in four instalments and manage their spending,” says Gaske.</p><p>Offering customers the ability to pay for their purchases over time means they are willing to spend more with Factory Buys. Gaske says that customers who purchase products using Afterpay spend 10 to 15 per cent more than customers using other payment methods.</p><h2>Afterpay enables customers to take advantage of promotions</h2><p>With Afterpay, customers can take advantage of time-sensitive promotions and offers to secure products at low prices – but pay for them in instalments, says Gaske. “When products go on sale, customers can maximise the sale, get the goods quickly and manage their spending.”</p>

<p>"When products go on sale, customers can maximise the sale, get the goods quickly and manage their spending."</p>

<h2>Afterpay Day drives sales and customer acquisition</h2><p>Afterpay Day has become a major moment in Factory Buys’ marketing calendar, explains Gaske, as it lifts sales and attracts new customers.</p><p>During Afterpay Day March 2025, Factory Buys saw a 66 per cent uplift in sales, and a rise in new customers.</p><p>“It’s really big on our calendar,” says Gaske. “It’s basically Black Friday, [end-of-financial-year] EOFY sale, Boxing Day and Afterpay Day.”</p><p>Over the years, Afterpay Day has become so important to the business that Gaske invests in a paid search campaign and a dedicated Afterpay Day landing page to amplify the event.</p><h2>Afterpay helps Factory Buys reach new customers</h2><p>Afterpay’s ability to drive new customers isn’t limited to Afterpay Day.</p><p>Every year, Afterpay Shop Directory sends nearly 500 referrals to Factory Buys’ website, resulting in hundreds of thousands of dollars in revenue.&nbsp;</p><p>“I love all traffic that converts!” laughs Gaske. “We’ve found that people who come through the Afterpay Shop Directory channel are more likely to convert.”</p><h2>Afterpay improves brand security and trust&nbsp;</h2><p>As a chartered accountant by trade, Gaske is very mindful of financial compliance. For her, one of Afterpay’s best features is the security and trust it offers customers.</p><p>“Afterpay is super secure. In a world where online transactions are being more and more scrutinised and [people are increasingly considering] who has their details and where credit card information is going, Afterpay is one of the most secure payment gateways,” she says, explaining that Afterpay offers two-factor authentication and other security features (to learn more about how Afterpay protects your business security, <a href="https://www.afterpay.com/en-AU/security" rel="noopener noreferrer" target="_blank">click here</a>).</p><h2>The Afterpay team is supportive</h2><p>Gaske also values the sense of partnership she's found with Afterpay.</p><p>“The Afterpay team has been incredibly supportive over the years,” says Gaske. “As someone who is running my business and trying to make a million decisions a day, having support from a massive organisation like Afterpay is quite reassuring. Being able to speak to the team openly about my business has been helpful, and the account managers have offered some great strategies and ideas.”&nbsp;</p><p>All statistics included provided by Factory Buys.</p><p><br></p>

How Afterpay has helped Factory Buys attract new customers and increase basket size by 15 per cent.

Learn how Factory Buys has increased sales and new customer acquisition since partnering with Afterpay 

How Afterpay helps Factory Buys increase basket size by 15%

“Customers love Afterpay. And it drives more sales”

factory buys testimonial 

<p>Offering Afterpay has been “integral” to the success of Gold Coast brand Hideaway.</p>

<p>Hideaway Beauty creates perfumes, bath and body products that aim to make customers feel as good as they smell.</p><p>With brightly coloured products and playful messaging, the Queensland brand is dedicated to making self care fun, affordable and inclusive.</p><p>So, it was a natural fit to offer Afterpay, which enables Hideaway customers to purchase the products they want and pay them off over time. “Afterpay aligns perfectly with our goal of affordable luxury,” says marketing manager Galen Graham.&nbsp;</p><p>Not only that, but offering Afterpay delivers business benefits to Hideaway, too, from boosting basket sizes by 20 per cent to attracting new customers.</p><p>“Afterpay significantly boosts our average order value, reduces cart abandonment, and attracts new customers who specifically seek out retailers offering flexible payment options,” says Graham.</p>

<h3><strong>About Hideaway</strong>&nbsp;</h3><p>Launched in 2016, Hideaway is a pure-play e-commerce business, which sells hundreds of thousands of products annually. The brand recently expanded into New Zealand and has plans to launch in three more countries in 2025.&nbsp;&nbsp;</p><p>It has a thriving social media community, with more than 280,000 followers across its channels. The brand is aimed at customers who want unique scents “without the high-end price tag,” says Graham.</p><h3>Afterpay helps attract a new generation of customers</h3><p>“We introduced Afterpay to make our products more accessible, especially for younger customers who prefer flexible payments,” says Graham.</p><p>His comments echo a <a href="https://afterpay-newsroom.yourcreative.com.au/wp-content/uploads/2025/04/AU-Why-Credit-Cards-Give-Gen-Z-The-Ick-_-White-Paper-External_MT.pdf" rel="noopener noreferrer" target="_blank">recent report</a>*, which revealed that young Australians are increasingly turning to flexible and transparent payment methods such as Buy Now Pay Later, and moving away from credit cards. In fact, two-thirds of Afterpay customers are Gen Z and Millennials.</p><p>“Afterpay helps us broaden our customer base,” says Graham. “Afterpay attracts new customers, particularly younger shoppers who value financial flexibility."</p>

<h3>Afterpay boosts basket size</h3><p>Hideaway customers often use Afterpay to purchase bundles or more expensive products such as perfumes. This drives up basket size, says Graham.</p><p>He adds, “Afterpay significantly boosts our average order value. The average order value with Afterpay is approximately 20 per cent higher than other payment methods, showing its effectiveness in driving larger purchases.”&nbsp;</p>

<h3>Afterpay drives loyalty</h3><p>Hideaway’s Afterpay customers also spend more frequently than the average customer, says Graham. “Afterpay encourages repeat purchases and loyalty.”</p><p>He adds, “The convenience and flexibility of spreading their payments makes it easier [for customers] to indulge in their favourite products or try new fragrances without upfront financial strain.”</p><h3>Afterpay helps Hideaway reach new customers</h3><p>Every year, Hideaway receives more than 1700 referrals from Afterpay’s Shop Directory. Graham says, “These referrals are extremely helpful, directly translating to increased visibility, new customer acquisition, and measurable growth in sales.”</p><p>Hideaway also regularly takes part in Afterpay Day, usually combining it with an existing promotion such as its birthday sale. Together, this increases sales and enables the brand to reach 195 per cent more customers.</p><h3>Afterpay is easy to implement</h3><p>Afterpay is “extremely” easy to use, says Graham. “The seamless integration into our Shopify store allows customers to select Afterpay at checkout easily.”&nbsp;</p><p>Overall, he describes Afterpay as “integral” to Hideaway’s growth and customer satisfaction, saying, “We highly recommend it to other brands looking to enhance their customer experience and increase sales.”</p>

<p><em>All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.</em></p><p><br></p><p><a href="https://afterpay-newsroom.yourcreative.com.au/wp-content/uploads/2025/04/AU-Why-Credit-Cards-Give-Gen-Z-The-Ick-_-White-Paper-External_MT.pdf" rel="noopener noreferrer" target="_blank"><sup style="vertical-align: super; font-size: smaller;"><em>*Why Credit Cards Give Generation Z The Ick, Afterpay, Morning Consult, 2025</em></sup></a></p>

Offering Afterpay has been “integral” to the success of Gold Coast brand Hideaway

Discover how offering Afterpay has attracted new customers, boosted basket size and driven loyalty for Hideaway

How Afterpay boosts Hideaway’s basket size by 20% 

Afterpay boosts Hideaway’s basket size by 20% 

Hideaway fragrances

<p>Sales surged by 30 per cent when fragrance and beauty retailer City Perfume offered Afterpay.</p>

<p>For more than two decades, <a href="https://www.cityperfume.com.au/" rel="noopener noreferrer" target="_blank">City Perfume</a> has brought some of the world’s most luxurious and sophisticated scents to Australian shores.</p><p>In that time, the retailer has steadily expanded from one store to three and launched a thriving e-commerce business. But in 2017 when City Perfume began offering Afterpay the business saw a marked increase in growth.</p><p>“Since [partnering with Afterpay] we’ve increased our average basket size by about 30 per cent,” says General Manager Steven Haskas. “Afterpay has boosted sales significantly.”&nbsp;</p><p>Today, he says, one in four City Perfume customers pays with Afterpay.</p><p>“We started with Afterpay when it was quite new…. And it completely changed everything in retail.”</p><h2>About City Perfume</h2><p>City Perfume is one of Australia’s original perfumeries, having first opened in 2002. Then, as now, it offers niche and luxury fragrances, as well as a range of beauty brands. As a speciality perfumery, City Perfume prides itself on its knowledgeable and experienced staff.</p><p>“Our staff are considered fragrance specialists. [At City Perfume] we spend a lot of time with our customer, and we do a lot of master classes in store and online.”</p>

<h2>Afterpay has grown sales by 30 per cent</h2><p>When City Perfume began offering Afterpay, Haskas was unsure what to expect. “It was quite intriguing. I was familiar with the concept of layby, but [Afterpay] allowed customers to take the product home and pay later.”</p><p>Haskas says the effect of Afterpay was immediate. “When Afterpay came in, there was a 30 per cent instant increase in basket size, which has made a massive difference.”</p><p>Not only that, says Haskas, but Afterpay helps with cashflow by providing payment upfront, even though customers pay in instalments.</p><h2>Afterpay has grown sales of high-end perfumes</h2><p>Offering Afterpay has enabled City Perfume to expand its high-end, niche fragrance category.</p><p>Traditionally, these products, which retail for more than $500, “require more time, more explanation, and more [sales] experience for a customer to make a purchase.”</p><p>However, Haskas says: “Afterpay makes [the sale] a little bit easier because it breaks the $500 up into easy, fortnightly payments. [As a result], we’ve needed to start bringing in more niche brands and really expand that market.”&nbsp;&nbsp;</p>

<h2>Afterpay helps City Perfume reach younger customers</h2><p>Haskas says that Afterpay has also helped City Perfume expand its customer base.</p><p>“Afterpay has changed our demographic. It has definitely helped us tap into a younger market. It has made products more accessible to them. It’s given them more financial freedom and allowed them to budget a little bit better.”</p><p>“We used to focus on age groups to have an understanding of spend, and now we don’t. We focus on personalities, because now our customers can be anyone from 16 to 60.”</p><h2>Afterpay drives customers to City Perfume</h2><p>Over the past year, Afterpay’s Shop Directory has sent more than 11,000 referrals to City Perfume’s online store. “It’s fantastic,” says Haskas. “And we’ve found that referrals that come from Afterpay tend to come to us with a high intent to purchase.”</p><p>Traffic from Afterpay’s Shop Directory has become so valuable that Haskas describes it “another avenue of marketing”.</p><h2>Afterpay alleviates the need to discount</h2><p>To ensure the quality of its fragrances, City Perfume buys products direct from the local headquarters of international brands and doesn’t import from so-called grey-market wholesalers.</p><p>As a result, City Perfume’s margins are lean, which has made discounting challenging. “However, Afterpay has helped with that because it’s alleviated the need to discount. Buy Now Pay Later has become the offer by making niche products more accessible.”</p>

<h2>Afterpay allows customers to experience product benefits earlier</h2><p>Along with fragrances, City Perfume also offers skincare products, and Haskas says that Afterpay enables customers to purchase an entire set at once. “We used to have a lot of customers come in and maybe start with the face mask, and then come in the next week or the next month and take the moisturiser and then the serum.”</p><p>With Afterpay, customers are increasingly comfortable purchasing their entire skincare routine at once, he says.</p><p>Not only does this increase basket size for City Perfume, but it allows customers to see results faster. “All the products function together, and you need them all for it to work.”</p><p>Overall, Haskas says that Afterpay is easy for the business to use, and easy for customers, too. “Everyone knows what it is. Everyone knows how to use it. It’s fantastic.”</p><p>He says he would “absolutely” recommend Afterpay to other business owners. “In fact, I’d say, ‘Why don’t you have it already?”</p>

<p><em>All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.</em></p><p><br></p><p><em>Source: All data referenced throughout this case study has come directly from City Perfume.</em></p><p><br></p>

Sales surged by 30 per cent when fragrance and beauty retailer City Perfume offered Afterpay.

Learn more about how City Perfume, a beauty retailer, drive more sales, and reach more, younger customers

How City Perfume uses Afterpay to drive 30% more sales

“Afterpay completely changed everything”

City Perfume case study

<p>Luggage and bag retailer Strand on how Afterpay helps grow business.</p>

<p>After nearly a century in business, <a href="https://www.strandbags.com.au/" rel="noopener noreferrer" target="_blank">Strand</a> is one of Australia’s best-known and most trusted luggage and bag retailers.</p><p>So, when it came time to offering Buy Now Pay Later (BNPL) services to customers, the fashion-travel retailer was determined to work with an equally trusted partner. Strand found this – and more – in Australia’s number one BNPL platform, Afterpay.</p><p>“Trust was really important to us and we feel that Afterpay came to the table with that,” says Strand marketing director Prue Thomas. “It was also the first Buy Now Pay Later platform that really coupled an incredible product and service with marketing advantages and opportunities.”</p>

<p>"Afterpay couples an incredible product and service with marketing advantages and opportunities.”</p>

<p>Today, not only do one in five Strand customers pay using Afterpay, but Afterpay Day has become an important date on the brand’s marketing calendar, consistently driving an 18%+ uplift in sales.</p><p>Meanwhile, the opportunity to draw upon Afterpay’s industry-wide insights has also helped Strand reach new customers. “Being able to leverage audience insights has really improved our ability to market effectively.”</p><h2>About Strand.</h2><p>Strand was founded in 1927 and today has 270 stores around Australia and New Zealand as well as a thriving online e-commerce site.&nbsp;</p><p>With an extensive range of designer and own-brand handbags, as well as business bags, backpacks and luggage, Strand has the largest market share in travel in Australia.&nbsp;</p>

<h2>Afterpay offers customers flexibility.</h2><p>Afterpay enables Strand customers to spread their payments for luggage or bags in instalments. “Our customers tend to use Afterpay for larger luggage purchases,” says Thomas, adding, “if you’re buying suitcases for your whole family, for example, that’s a big outlay.”</p><p>“We partnered with Afterpay to empower the customer with options,” says Thomas. “We could see the rise of Buy Now Pay Later options, so it was a case of listening to our customers. Afterpay offers customers flexibility.”</p><p>Today, she says, “there’s an expectation that Afterpay is available to our customers, either in-store or online”. And, she adds, Afterpay customers are valuable.</p><p>“We see a stronger average order value among Afterpay customers than any other payment gateway.”</p>

<p>“We see a stronger average order value among Afterpay customers than any other payment gateway.”</p>

<h2>Afterpay campaigns drive sales and customer acquisition.</h2><p>For Strand, Afterpay Day has become a crucial date on the marketing calendar, and drives an 18-21% uplift in sales.</p><p>“For us, Afterpay Day sits very comfortably with the Black Friday, Prime Day type moments. Afterpay Day is as important as a Mother’s Day or a Father’s Day,” says Thomas.&nbsp;</p><p>“Afterpay Day brings in a new customer to the business who might not have considered us before. It also brings in customers who may have bought from us three years ago and realise they need a new handbag. It’s a sales trigger.”</p><p>She adds, “Afterpay is legitimately another channel for us to market with.”</p><h2>Afterpay offers exclusive market insights.</h2><p>Thomas says that, for Strand, Afterpay is more than a payments solution; it is a data platform, too. The retailer often turns to Afterpay for industry-wide insights to help them access new audiences.</p><p>Recently, when Strand launched a new youth-oriented handbag range, the retailer leveraged Afterpay’s industry-wide data to cross-check and validate its own insights.&nbsp;</p><p>“For a business like Afterpay to build up a data platform that’s really easy and self-serve for any business they partner with is incredibly valuable.”</p><h2>Afterpay’s team goes the extra mile.</h2><p>“Afterpay is almost like an extension of our team,” says Thomas. “They are incredibly collaborative. Both Strand and Afterpay come to any project with a shared objective and that naturally makes the results better.”</p><p>Afterpay can always be relied upon to provide training, she adds. “Our frontline teams are the backbone of the business, so it’s fantastic for the Afterpay team to go in and talk to them and educate them.”</p><h2>Afterpay is a trusted payments platform.</h2><p>As one of Australia’s most established retailers, Strand has built a trusted reputation, so when it came to offering BNPL, the retailer was determined to work with an equally trusted partner.</p><p>“We’ve been in the fashion travel space for nearly 100 years, and people come back to us again and again. Dependability and trust were really important to us and we feel that Afterpay came to the table with that. It was the first BNPL platform that really coupled the marketing advantages and opportunities with an incredible product and service."</p>

Luggage and bag retailer Strand on how Afterpay helps  grow business.

Discover how Afterpay helps luggage and bag retailer grow by driving sales and customer acquisition.

How Afterpay helps this fashion retailer grow by offering a new marketing platform

"One in five customers pays with Afterpay. It’s a new marketing channel."

strand bags

<p>How offering Afterpay helps Bridgestone Select Tyre &amp; Auto attract and retain customers.</p>

<p>As one of Australia's most trusted tyre and automotive brands, <a href="https://www.bridgestone.com.au/" rel="noopener noreferrer" target="_blank">Bridgestone Select Tyre &amp; Auto</a> knows how to attract customers; it also understands the value of keeping them.</p><p>“We pride ourselves on the customer experience,” says Adam Trembath, Bridgestone Australia’s national retail systems and programs manager.</p><p>He explains that Bridgestone Select Tyre &amp; Auto has won a raft of customer service awards and boasts a high Net Promoter Score. “We work hard to win our customers' loyalty.”</p><p>It’s this focus on customer service that drove Bridgestone Select Tyre &amp; Auto to offer Afterpay, continuing to provide convenience at every step of the journey.</p><p>“Afterpay gives our customers choice. The value of Afterpay is that it allows them to fix things that need to be done today by making payment more convenient, and on their terms. It’s important for our customers, and customers specifically ask us about Afterpay.”</p>

<p>"Afterpay allows customers to fix things that need to be done today by making payment more convenient, and on their terms." </p>

<h2>About Bridgestone Australia.</h2><p>With more than 340 outlets, including company-owned sites, franchised Bridgestone Select Tyre &amp; Auto stores and licensed Bridgestone Service Centres, Bridgestone has the largest retail tyre and automotive footprint in Australia.</p><p>As well as selling quality tyres and tyre-related services, Bridgestone Select Tyre &amp; Auto  offers a full array of automotive services, from logbook servicing to repairs.</p><h2>Afterpay enables customers to get essential work done when they need it.</h2><p>Some purchases can be avoided; car repairs are not one of them.</p><p>“Afterpay is the tool we use to ensure that essential, but potentially unexpected, work required on a car for safety reasons can be done,” says Trembath.</p><p>With Afterpay, Bridgestone customers can get their car back on the road quickly, while paying for their repairs in instalments.</p><p>“Safety is an absolute priority for Bridgestone,” says Trembath, who explains that Afterpay allows customers to drive away with confidence knowing that repairs have been carried out and their car is safe.&nbsp;&nbsp;</p>

<h2>Afterpay provides peace of mind for customers.</h2><p>Offering Afterpay also provides customers with peace of mind when it comes to finances, says Trembath.</p><p>“One of the reasons our customers can go with confidence is because they know they have the option to pay for any essential work required on their vehicle. They’ve got peace of mind that if the repair bill is higher than expected, they can pay it off using Afterpay.”</p><h2>Afterpay offers customers choice.</h2><p>Bridgestone Select Tyre &amp; Auto stores stock a range of tyre brands in order to meet the full array of customers’ needs</p><p>“We offer our customers choice in the right product for their application, and payment is no different – whether they pay cash, on credit or through Afterpay."</p><h2>Afterpay helps Bridgestone reach new customers.</h2><p>With more than four million active consumers in Australia and New Zealand, Afterpay’s extensive audience has helped Bridgestone extend its reach through a shared-value approach.</p><p>The relationship between Afterpay and Bridgestone goes beyond the transactional, continues Trembath. “It’s a partnership. </p><p>"I think the Afterpay team is fantastic. They’re always looking for ways to support our customers and stores."</p>

Offering Afterpay helps Bridgestone Select Tyre & Auto retain customers.

Discover how Afterpay enables Bridgestone Select Tyre & Auto to offer customer choice and peace of mind, while reaching new audiences.