Upcoming trade events
Don't miss out on Afterpay's upcoming trade events. Join thousands of businesses to reach new customers and drive sales. Learn more and submit your offers below.
Offers open 26 October, close 20 November
Make it your best BFCM yet
Black Friday/Cyber Monday is one of the biggest sales moments of the year. Submit your offer, explore shopper insights, see what worked for merchants last year, and download free marketing assets to help your business stand out when customers are ready to spend.
Offers open 26 October, close 18 December
Get ready for the holiday season
Holiday shopping starts earlier than you think. Use real shopper insights to shape your offers, plan your marketing and get your business onto customers’ wish lists. Need a hand spreading the word? Download ready-to-use marketing assets to help you show up strong all season.
Offers open 26 October, close 18 December
Make it your strongest finish yet
Close out the year with impact. Submit your offer, download your end-of-year marketing toolkit and tap into shopper insights to make the most of the final big shopping moment of the year, from clearance and gifting to summer sales.
2 Jan - 31 Jan
New year.
New routines.
New opportunities.
Discover how shoppers are resetting in 2026 — and how your business can tap into the moment, from school to wellness, work and more. Plus, download back-to-school assets to help you show up strong for school start.
2 Feb - 14 Feb
Get ready to drive sales and delight your customers this Valentine’s Day. Discovering tips and tactics, download your free marketing assets today to be part of one of retail’s biggest moments and reach millions of ready-to-shop customers. Plus, access real shopper insights to guide your strategy and download free marketing assets to help you promote your offer with ease.
19 Mar – 22 Mar
Afterpay Day
is back!
Submit your offer by Friday 13 March to be part of one of retail’s biggest moments and reach millions of ready-to-shop customers. Plus, access real shopper insights to guide your strategy and download free marketing assets to help you promote your offer with ease.
Afterpay Day
is coming
Afterpay Day (13–16 August 2026) is set to bring over a million high-intent shoppers ready to spend, and submissions are open now.
Don’t miss your chance to get in front of them, submit your offer today.
Always-on
social assets
Sunday 4th September 2022
Download our complimentary email, web and social templates that you can use to reach new customers, or request a new visual merchandise pack to drive performance in-store!
2026 key moments
Reach Afterpay customers across all key sale moments
View Afterpay's 2025 shopping calendar for retailers and marketers.
Get on the Afterpay Shop Directory
Sunday 4th September 2022
Businesses must be listed on the Afterpay Shop Directory to participate in our trade activity events. If your business is not listed on the Afterpay Shop Directory, please submit a request.
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