“Afterpay helps customers update their interiors without stress”
Offering Afterpay means a better customer experience and bigger basket sizes for bedding retailer Manchester Collection.
The Afterpay Advantage
One in five customers pays with Afterpay
Afterpay enables customers to revamp their interiors
Afterpay increases cart size by 10%
Setting up Afterpay was easy
Afterpay reduces customer stress
It was during the pandemic that bedding and home decor retailer Manchester Collection suddenly started to see huge increases in online traffic.
Soon, the brand that was once Melbourne-centric was reaching homes all around Australia. And with more customers coming in than ever before, it was time to look at more payment options, including Buy Now Pay Later.
“We knew that people were looking for flexibility with payments, and Afterpay fit that bill,” says Manchester Collection senior manager Cengiz Sabedinovski.
Since then the company has continued to expand, with Afterpay helping to fuel that growth. Today, one in five Manchester Collection customers pays with Afterpay.
About Manchester Collection
Since launching in 1993, Manchester Collection has grown to encompass seven bricks-and-mortar stores as well as a thriving online store. The business, which specialises in bedding and home decor, offers a unique range of well-known brands imported directly from European factories.
“We look at the niches that other, larger retailers are neglecting and focus on those — similar to fast fashion but in terms of the bedding,” says Sabedinovski.
One in five customers pays with Afterpay
From the moment that Manchester Collection introduced Afterpay it was popular with customers, says Sabedinovski, who adds that the business saw an immediate lift in sales when Afterpay was live in-store and online.
Today, one in five customers pays with Afterpay. “More and more customers these days are used to paying with Afterpay, and [they] prefer it because there's no cost to them,” says Sabedinovski.
Afterpay enables customers to revamp their interiors
Manchester Collection customers tend to be style-conscious consumers searching for trending colours and textures to update their bedrooms.
“We're finding that people are more budget-conscious right now and want to change a room by focusing on the accessories and the bedding,” says Sabedinovski.
Afterpay enables customers to purchase enough products to update their overall look, instead of revamping their interiors in stages.
Afterpay increases cart size by 10 per cent
As a result, Sabedinovski says that Afterpay customers spend 10 per cent more, on average, than shoppers paying with other methods.
“With Afterpay, the cart sizes tend to be a lot larger,” says Sabedinovski. “Instead of buying one item, customers will order the whole look.”
Setting up Afterpay was easy with Neto by Maropost
Getting set up with Afterpay was easy for Manchester Collection as the retailer’s website was built with Maropost, which integrates with a range of plug-ins and payment options, including Afterpay.
“The integration is really superior with Maropost,” says Sabedinovski. “Ultimately, Afterpay needs to work with what you've got, so you don't have to change the whole system around. For us, it was a seamless transition.”
Afterpay reduces customer stress
As the retail and economic landscape continues to change, Sabedinovski is mindful of ensuring that the shopping experience is one that’s simple, rewarding and wallet-friendly for their customers.
“There’s pressure from a lot of external factors at the moment, so with Afterpay we can promote the idea that you don't have to stress as much,” says Sabedinovski.
Plus, he adds, customers increasingly assume that Afterpay will be available, saying: “More and more there’s an expectation that it’s offered, and if you don't have Afterpay you're going to be losing customers.”
All references to any registered trademarks are the property of their respective owners. Afterpay does not endorse or recommend any one particular supplier and the information provided is for educational purposes only.
All statistics provided by Manchester Collection. Late fees, eligibility criteria and T&Cs apply. Afterpay Australia Pty Ltd Australian Credit Licence 527911.
Categories